The week we’ve got Super Bowl fever (10.2.23)

Fingers Crossed

The 21st Annual VES Gala is taking place next Wednesday, 15th of February in Los Angeles and we’re wishing all our nominees good luck – you’ve got this! The VES Awards recognise outstanding visual effects artistry and innovation worldwide in film, animation, television, commercials and video games, and the talented artists who bring this work to life. Take a look at all our nominations below.

Dear Edward

Based on the bestselling novel, the heartfelt new series ‘Dear Edward’ follows the story of a 12-year-old boy who becomes the lone survivor of a plane crash. Framestore’s NY-based team was responsible for major VFX across five of the 10 episodes, including the plane crash site in a Colorado field featured heavily throughout the season. The team was tasked with inspiring the sense of terror that the pilots felt as they flew blindly through an electrical storm, and supporting the desolation of the characters later sifting through the plane wreckage.

An Age Old Question

Framestore’s LDN-based team and DDB Chicago combined their unique skill sets for Mars Incorporated’s newly released Twix campaign which raises the age old question ‘What came first: The cookie or the cookie dough?’. The spot was graded by Company 3’s Jean-Clément Soret.

Super Bowl Sunday

Make sure to tune in for Super Bowl Sunday! This year saw our US teams deliver a record number of eight spots, from a zombie apocalypse and kung fu battle of the brands, to a trojan horse and a whimsical musical that had us dreaming of our next vacation. Lookout for a Super Bowl takeover on our site and Socials on Monday, and keep your fingers crossed for the USA TODAY Ad Meter rankings!



Framestore Pictures kickstarts the year with a bang, adding two award-winning directors to its roster! Read this recent article in Shots to learn more about Rich Lee and Jen Stafford’s unique backgrounds here.

Animation World Network

Animation World Network covers the exciting news that Framestore has joined The Academy Software Foundation (ASWF). Read more (including commentary from Chief Technology Officer Michael Stein) here.

Hollywood Reporter

Top Gun: Maverick VFX Supervisor Ryan Tudhope is in conversation with The Hollywood Reporter and reveals the “real and visceral” VFX his team provided for the Oscar, BAFTA and VES-nominated film. Read the full article here.


Creative Director Russell Dodgson breaks down the effects Framestore provided for the third and final season of His Dark Materials from the mystical Mulefa and terrifying harpies to the ethereal angels. Find out more here.


Roto Artist, MUM

Meet Roto Artist Rampravesh Chauhan, a pro multitasker, a minimalist by heart, and whose partner in crime is his younger brother.

In other news

MTL Pizza Party

Hundreds of pizzas, endless pepperoni and cheese were spotted at the MTL studio who celebrated the National Pizza Day on Thursday, February 9th as it must be. What a mouth-watering sight!

VAN Sun Run

Our VAN studio is calling for participants to join the Framestore and Company 3 team for the VAN Sun Run which is Canada’s largest and most beautiful 10km road race on April 16th. It is open to anyone and promotes health and a sense of community. Our VAN studio will also be fundraising for some of the designated Sun Run Charities found here.

Framestore Podcast

This week’s episodes feature our first guest from MUM, CG Supervisor Prashant Nair who gives us an insight into his career journey and the role of a CG Supervisor. He is joined by co-host Max Decroix, Senior Lookdev and Surfacing Artist in our MEL studio. Listen to both episodes on Spotify or Apple Podcasts.

VES Livestream Event

You can purchase tickets to join the VES Awards Show Livestream, broadcasting from the Beverly Hilton Hotel at approximately 7:30 pm (Pacific time) on Wednesday, February 15th, 2023. VES Members and 21st Annual VES Award Nominees can purchase up to two tickets at the discounted rate of $50 (each). Non-VES members may purchase a maximum of ten individual tickets per transaction. Support our nominees and purchase your ticket here.

That’s it for this week! Brace yourself for next week’s round up as it promises to be jam-packed with first-look goodness as we see new ads and (possibly) some long-awaited trailers during the Super Bowl.