The week we sharpen our pencils (04.06.21)

D&AD Award Winners

We’re delighted to announce that this year’s D&AD Awards has recognised Libresse ‘#Wombstories’ with the prestigious Black Pencil for Art Direction, Film as well as a further 8 awards including a Yellow Pencil for Animation. In addition to this Toyota ‘Upstream’ received a Graphite Pencil for Art Direction, Film. Congratulations to all the teams who worked on both of these incredible projects.

Thor: Love and Thunder

Chris Hemsworth and his tiny biceps announced filming for the next instalment of the Thor franchise has wrapped. With the movie due for release next May 2022, our LDN teams are hard at work adding some of that world-class Framestore VFX.

Sports Direct – Just a Game?!

If you sat down to watch the UEFA Champions League final, hopefully you caught the new light-hearted Sports Direct ad which aired just before kick off. The LDN IA and design teams delivered invisible 2D elements, the unique heart design sequence and the full-sized stadium, with added final grade by Simon Bourne (LDN). Read more on our website.

Mike’s Hard Lemonade

When life gives you lemons, Mike makes Hard Lemonade. The US teams delivered environments work for a series of spots telling us just how this drink originated.


Army of the Dead

The super-talented VFX Supe Bob Winter (MTL) and production VFX Supe Marcus Taormina, gave this insightful Befores&Afters piece on creating Valentine, Army Of The Dead‘s infamous zombie tiger (Ziger?!). On that, we’d like to give a shout out to the Anim Supe, Hennadii Prykhodko (MTL) who also poured blood sweat & tears into Valentine’s creation.

Side note: Bob was interviewed by local TV network Global News – stay tuned for his upcoming on-screen appearance.

Tig Notaro

Digital Trends delves into how VFX Supe Joao Sita and the MTL team digitally dropped Tig Notaro into the zombie madness a whole year after Zack Synder wrapped filming. Read more on how they expertly executed the work here.

SHEBA Hope Reef

ECD, Murray Butler (NY) and Joint Head of CG, IA, Grant Walker (LDN) spoke to LBB on how they created SHEBA’s underwater masterpiece.

Your good deed for the day

Here’s the breathtaking spot again. Every view on youtube generates advertising revenue which will be invested in coral reef restoration by The Nature Conservancy. Go on, give it a watch.

Kiyan Prince

Our Global Real-Time Director, Karl Woolley talks us through how they created Kiyan Prince, a hotly-tipped professional footballer who was tragically killed at a tender age of 15, as a 30-year-old man for FIFA 21. Read the article here.


Global Director of Animation Michael Eames, Anim Supes Kayn Garcia & Arslan Elver and VFX Supe Andy Kind (all LDN) replayed their enlightening FMX talk on Wednesday at Animex which explained how they transformed Tom & Jerry from a 2D to 3D world.

You’ve been [Framed]

This week we chat to one of the brilliant brains in our RnD team, Min Jiang (LDN). She’s a Friends fan and needs music (and quiet) to fuel her work on the daily. Read more about Min here.

Pride Month – June 2021

It’s Pride month this month so keep your eye on your emails for the activities coming your way over the next few weeks. We also wanted to let you know that you now have the option to add pronouns to your email footer if you’d like to. Here’s how to add this:

Head to our intranet and find the ‘Branding’ app which will direct you to our wiki page. Under Email Footers click ‘How to format your email footer’. You’ll see an option to add your pronouns in the drop down menu as below.

In Other News

International Dinosaur Day

We couldn’t miss a perfect opportunity to show off the great work Framestore has done on some iconic projects – check out our mini reel for International Dinosaur Day.

Lightbox – Virtual Artist Alley

LightBox Expo (LBX) connects thousands of people from around the globe to celebrate the best artists in the live-action, animation, illustration and gaming industries and they’re back again this year from 7th September to 12th September. If you’d like to be a part of this APPLY HERE before 14th June when applications will close.

The Montreal Canadiens

Some BIG NEWS for our Framestorians over in MTL: The Montreal Canadiens are off to the second round of the playoffs, winning against the Toronto Maple Leafs earlier this week.

That’s it for this week – catch you next time!