Shots Awards: The Americas
Huge congratulations to the LA studio who have been nominated as a finalist for the prestigious award VFX Company of the Year 👏
The team also worked on projects nominated across the TV and Online Commercial categories for this year’s awards:
Television Commercial of the Year – over 60 seconds
Apple – Bounce
Cerveza Victoria – Xibalba
WSJ – Read Yourself Better
Reebok – Storm the Court
Television Commercial of the Year – up to and including 60 seconds
Squarespace – Dream It
Online Commercial of the Year – up to and including two minutes
Med Men – The New Normal
Originally set for release this April, Mulan has been delayed to later this year. While this is unfortunate, we can – with confidence – say that the very first reviews are o u t s t a n d i n g.
PEOPLE – Mulan Praised as ‘Vibrant’ and ‘Absolutely Fantastic’ in First Reactions to Live-Action Epic
MASHABLE – First reactions to Disney’s live-action ‘Mulan’: Stunning, sexy, and you won’t miss the songs
VARIETY – Box Office: ‘Mulan’ Eyes Huge $85 Million-Plus Opening Weekend
I Will Be Me
The London advertising team delivered the beautiful grade and invisible VFX for #Ageless, a new film as part of Tena’s “I will be me” platform which it describes as aiming to create a healthier and more open conversation about female self-image.
Where There Are Cooks
Framestore teamed up with Somesuch and Kim Gehrig to provide VFX and a colour grade on this stylistic spot reminiscent of Renaissance paintings for Lurpak. Read more about the work we did HERE.
LDN’s IA team provided VFX for two idents which were used to as part of the launch of Sky Comedy.
What we’ve been up to
International Women’s Day
Last Sunday was International Women’s Day, and to celebrate we honoured some of the exceptional women Framestore has recently worked with across various projects.
Over in LA, Framestore hosted the second Annual Women’s Lunch in partnership with Bueno and Cartel, at Margot in Culver City.
Heading north, Impressview visited Head of 2D, Jeremie Lodomez and his team at the MTL office this week to discuss how we can implement new methodologies using artificial intelligence to facilitate the pipeline process.
Beau Leon (LA) has been fighting for his right to get arty, working his magic on the new Beastie Boys documentary. Directed by Framestore collaborator Spike Jonze the doc descends on the Imax on 2nd April,
Colourist Simon Bourne grades ‘Idiots Are Amazing’ for Fanta, an ad that champions your playful side
In Other News
A Work of Art
CD, Christian Manz’s son makes the cut on His Dark Materials instagram for his awesome efforts dressed as Iorek Byrnison on World Book Day.
Empire: 30 Feelgood Movies To Distract You From The Horror of 2020
One of our favourite bears, Paddington, comes out in the Top 3. See the full list here.
and to end the week….
This doggo wins ‘Best in Show’ and follows it up with a victory