The week we do Shots (Awards) (13.03.20)

Shots Awards: The Americas

Huge congratulations to the LA studio who have been nominated as a finalist for the prestigious award VFX Company of the Year 👏

The team also worked on projects nominated across the TV and Online Commercial categories for this year’s awards:

Television Commercial of the Year – over 60 seconds
Apple – Bounce
Cerveza Victoria – Xibalba
WSJ – Read Yourself Better
Reebok – Storm the Court

Television Commercial of the Year – up to and including 60 seconds
Squarespace – Dream It

Online Commercial of the Year – up to and including two minutes
Med Men – The New Normal


Mulan

Originally set for release this April, Mulan has been delayed to later this year. While this is unfortunate, we can – with confidence – say that the very first reviews are o u t s t a n d i n g.

More press

PEOPLEMulan Praised as ‘Vibrant’ and ‘Absolutely Fantastic’ in First Reactions to Live-Action Epic

MASHABLEFirst reactions to Disney’s live-action ‘Mulan’: Stunning, sexy, and you won’t miss the songs

VARIETYBox Office: ‘Mulan’ Eyes Huge $85 Million-Plus Opening Weekend


I Will Be Me

The London advertising team delivered the beautiful grade and invisible VFX for #Ageless, a new film as part of Tena’s “I will be me” platform which it describes as aiming to create a healthier and more open conversation about female self-image.


Where There Are Cooks

Framestore teamed up with Somesuch and Kim Gehrig to provide VFX and a colour grade on this stylistic spot reminiscent of Renaissance paintings for Lurpak. Read more about the work we did HERE.


Sky Comedy

LDN’s IA team provided VFX for two idents which were used to as part of the launch of Sky Comedy.

Hotdog

Pier


What we’ve been up to

International Women’s Day

Last Sunday was International Women’s Day, and to celebrate we honoured some of the exceptional women Framestore has recently worked with across various projects.

LA Luncheon

Over in LA, Framestore hosted the second Annual Women’s Lunch in partnership with Bueno and Cartel, at Margot in Culver City.

Heading north, Impressview visited Head of 2D, Jeremie Lodomez and his team at the MTL office this week to discuss how we can implement new methodologies using artificial intelligence to facilitate the pipeline process.


#InColour

Beau Leon (LA) has been fighting for his right to get arty, working his magic on the new Beastie Boys documentary. Directed by Framestore collaborator Spike Jonze the doc descends on the Imax on 2nd April,

Colourist Simon Bourne grades ‘Idiots Are Amazing’ for Fanta, an ad that champions your playful side


In Other News

A Work of Art

SPOTTED

CD, Christian Manz’s son makes the cut on His Dark Materials instagram for his awesome efforts dressed as Iorek Byrnison on World Book Day.

Empire: 30 Feelgood Movies To Distract You From The Horror of 2020

One of our favourite bears, Paddington, comes out in the Top 3. See the full list here.

and to end the week….

Crufts

This doggo wins ‘Best in Show’ and follows it up with a victory lap crap.